The Objective

Racold, from the house of Ariston – Italy, is reputed for breakthrough innovation, quality water heating solutions, complete customer satisfaction and features like Smart Bath Logic. This time, the Company had designed Omnis – India’s First Smart Control Technology water heater. It was also their first Wi-Fi and App based product. Racold wanted an AV that would explain the features and benefits of Omnis to its dealers during the launch.

The Execution

The deadline was short. And the task uphill. We had to squeeze in all the distinct features, unique benefits and the innovative technology in a 4 minute film. Besides this, the production included footages, graphics, animation and a shoot. But as the deadline moved closer, we were also asked to produce the teaser AV.

The Result

The teaser AV was well received and built the curiosity for the new product. As expected, Racold dealers were eager and excited to welcome the new product after watching the launch AV at Delhi and Bangalore.