Godrej Interio, India's leading indigenous brand of home and office furniture was on the verge of a major change. They had just undergone a complete brand makeover and had moved from the legacy brand they were recognized as, to a brand that was young, vibrant and futuristic. This was a change that had to reflect in their line of furniture too, so as to enable their range to be perceived as synergistic with this change and acceptable to a younger and trendier audience.
Rightly deciphering the fact that the competition would undoubtedly copy their innovative minimalistic designs, Godrej decided to own their designs and lead the market while incorporating the change they seeked. For this, Godrej signed on the famous designer Krsna Mehta to select and incorporate signature fabrics and his own designs, creating a mindboggling range of stunningly attractive furniture. The launch, which kicked off with a fashion show featuring models with the collection, set the tone and pitch for its reception in the higher echelons of the market.
The resulting collection went down in furniture history as the irresistible and very top-end Godrej Interio Krsna Mehta collection. It was the collection of the moment that no one with an acute taste in design could resist sporting then. It went on to become a complete sellout where the huge pressing demand was constantly overtaking the supply, making it a runaway success.